The latest report by IMARC Group, titled “Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on Augmented Reality (AR) Gaming market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global augmented reality gaming market size reached US$ 8.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.1 Billion by 2028, exhibiting a growth rate (CAGR) of 30.2% during 2023-2028.
Augmented reality gaming is a captivating fusion of the digital and physical worlds, reshaping how we play and interact. By overlaying computer-generated elements onto our real surroundings through devices like smartphones or AR glasses, it immerses players in an entirely new realm of interactive experiences. Gamers can explore their environment as a game setting, discover hidden treasures, battle virtual foes, or solve puzzles seamlessly integrated into their surroundings. This innovative technology has brought gaming to the streets and parks and enhanced indoor experiences, offering new dimensions to tabletop and indoor games. Augmented reality gaming capitalizes on the limitless potential of real-world mapping and object recognition, promising an exciting future where our daily surroundings become dynamic playgrounds, fostering social connections and encouraging physical activity in ways we never imagined. As AR technology advances, augmented reality gaming is poised to revolutionize the gaming industry and redefine the boundaries of entertainment.
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Market Trends:
The global market is majorly driven by the widespread adoption of powerful smartphones with AR capabilities. In line with this, the continuous evolution of AR technology, including improved graphics, more accurate GPS tracking, and enhanced object recognition, has significantly enriched the quality and realism of AR gaming, enticing both developers and gamers. Moreover, the COVID-19 pandemic accelerated the demand for augmented reality gaming as people sought engaging entertainment options that could be enjoyed at home or in their immediate surroundings. This shift towards local and accessible forms of entertainment further boosted the AR gaming sector. Another key driver is the social aspect of AR gaming. Furthermore, the gamification of everyday activities, such as exercise and education, through AR has garnered considerable interest. It aligns with the growing trend of wellness and lifelong learning, contributing to the expansion of the AR gaming market.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Infinity Augmented Reality
- Metaio
- Qualcomm
- Total Immersion
- VividWorks
- Wikitude
- Zappar
Augmented Reality Gaming Market Segmentation:
Our report has categorized the market based on region, component, technology, device and game type.
Breakup by Component:
- Software
- Hardware
Breakup by Technology:
- RFID
- GPS
- Mobile Tracking
- Others
Breakup by Device:
- Mobiles
- HMDs
- Smart Glasses
Breakup by Game Type:
- Racing Games
- Adventure Games
- Fighting Games
- Shooting Games
- Mystery Thriller Games
- Puzzle Games
- Science Fiction Games
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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